Business Trade Shows Part II: During the Event

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We’re back. In the last post, we talked about building momentum toward a trade show exhibition. Today, let’s look at your efforts during the show itself. You already should have sent out a reminder the morning of the show in posts on all your social media accounts, an article on your website blog, and a general email that you’re exhibiting. …

Business Trade Shows Part I: Before the Event

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Going to a tradeshow for the first time? Don’t make the mistake of viewing this as a 1-2 day discreet marketing event. Instead, view your exhibit at a tradeshow as the central feature of a much longer and holistic marketing plan that builds to the event, and then culminates in the successful post­show follow up that signs on new customers. …

Is Your Website Mobile Optimized?

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Smaller firms often struggle just to keep up with maintaining a website. Worrying about a scaled­ down version for mobile users seems like just too much trouble. Today’s blog is all about why this matters to you and why should you bother with a mobile version. A bit of background: Mobile sites are versions of your website that can be …

Password Basics That Are Still Ignored

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You can have all the locks on your data center and have all the network security available, but nothing will keep your data safe if your employees are sloppy with passwords. There are many ways data can be breached, and opening some link they shouldn’t is one of the most serious security sins employees can commit, but today we’ll just …

You’re Fired! Now Give Me Your Password

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“You’re FIRED!” ( now give me your password) Losing an employee is not usually a good experience. If they leave voluntarily, you lose a valuable asset. If they have to be fired, you have the arduous task of the progressive discipline process and the final termination meeting. But there are other concerns that arise when an employee leaves. Those concerns …

IT Defense in Depth Part II

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Defense in Depth Part II In our last blog we started talking about the different layers of security necessary to fully defend your data and business integrity. Today we will look at the human aspect of it, and network defenses. The human layer refers to the activities that your employees perform. 95% of security incidences involve human error. Ashley Schwartau …

IT Defense In Depth Part I

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In the 1930s, France built a trench network called the Maginot Line to rebuff any invasion. The philosophy was simple: if you map out all the places an enemy can attack, and lay down a lot of men and fortifications at those places, you can rebuff any attack. The problem is, you can’t map every possible avenue for attack. What …

Data Security: A People Problem

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Phishing Scams – A People Problem There are some things that only people can fix. There are many security risks to which your data is susceptible, but there is one method that remains a wonderfully effective hacking tool. That is the phishing scam. This is a legitimate looking email that asks the reader to click on a link. If clicked, …

What is Ransomware and How Can it Affect Your Business?

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This cyberattack scheme hasn’t garnered nearly as much attention as the usual “break-in-and-steal-data-to-sell-on-the-Internet version,” but it can be even more debilitating. Ransomware attacks have begun appearing in the last few years and its practitioners are so polished that in few cases they even have mini­call centers to handle your payments and questions.   So what is ransomware? Ransomware stops you …

Data Breaches are a Question of When, Not If

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You hear on the news all of the time about big cyber attacks on large corporations, and even government agencies. The trouble with this news coverage is that is suggests a distorted view of where cyber attacks are taking place. These attacks are not solely hitting large organizations. Small firms represent a significant portion of those who face cyber attacks. …